Penguatan Kewirausahaan melalui Edukasi Pemasaran dan Pitching Produk bagi Anak Panti Sosial
DOI:
https://doi.org/10.62668/sabangka.v5i05.2896Keywords:
Anak Panti Sosial, Kewirausahaan, Pemasaran, Pitching, Produk, Pembelajaran Berbasis PraktikAbstract
This community service program aimed to strengthen the entrepreneurial skills of children at UPT Panti Sosial Anak Provinsi Kalimantan Barat through marketing education and product pitching practice, supported by leadership development, creativity, and financial literacy. The program applied participatory, interactive, and practice-based approaches through material delivery, Focus Group Discussions (FGDs), creative activities, presentations, product promotion practice, and case studies. Evaluation was conducted through pre-test and post-test assessments and observations of participants’ engagement and ability to apply the materials. The results indicated an overall improvement in participants’ understanding, engagem ent, and confidence in discussions, presentations, and product promotion activities. Participants were also able to produce creative works and apply basic financial management concepts through case studies. These findings indicate that interactive and practice-based entrepreneurship education can support skill development and better prepare children in social care institutions to recognize and independently create economic opportunities
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Copyright (c) 2026 Angela Joycelyne Chen, Ahmadi, Chelsya Nabilla Hartanti, Michelle Sheallomieta Estelie, Dharma Wihananta Atmaja
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