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HALAL LABEL CERTIFICATION ASSISTANCE AS A STRATEGY TO INCREASE THE COMPETITIVENESS OF MSME PRODUCTS IN CIRO CIROE VILLAGE

Vol. 5 No. 01 (2026): Jurnal Pengabdian Masyarakat Sabangka:
DOI : https://doi.org/10.62668/sabangka.v5i01.2160
Published : Jan 31, 2026

Astrina Nur Inayah (1), Fenny Hasanuddin (2), Yenni Anggrainingsi (3)

(1) Universitas Muhammadiyah Sidenreng Rappang, Indonesia
(2) Universitas Muhammadiyah Sidenreng Rappang, Indonesia
(3) Universitas Muhammadiyah Sidenreng Rappang, Indonesia
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Abstract:

This study aims to examine the implementation of a community empowerment program through halal certification assistance to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in Ciro-Ciroe Village. The community service activity was conducted on November 24, 2025, involving 30 community members, particularly MSME actors. The methods applied included lectures, direct socializati on, interactive question-and-answer sessions, and administrative assistan ce related to the halal certification registration process. The program stages consisted of preparation, socialization through lectures, interact ive discussions, and technical assistance. The results indicate an increased awareness and understanding among MSME actors regarding the importance of halal certification, improvement in product quality through the implementation of the halal assurance system, and simplification of the halal certification registration process. In addition, the program fostered collaboration among MSMEs and addressed various implementation challenges through practical solutions. Overall, comprehensive halal certification assistance proved effective in strengthening MSME capacity and enhancing product competitiveness in both domestic and international markets.

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