Muhammad Fadhil Royhan Nasution (1), Isma Tara (2), Dwi Marlena (3), Laysya Fadiah Azza (4), Sukiati Sukiati (5)
The digital era and the emergence of Industry 4.0 and 5.0 require Micro, Small, and Medium Enterprises (MSMEs) to utilize technology for business development and competitiveness. This study aims to enhance the digital marketing capabilities of MSME actors in Mangkai Lama Village, enabling them to use digital media for product promotion and marketing. The method applied was participatory training and mentoring involving 10 MSME participants from various business sectors. The activities included introducing digital platforms such as INAPROC, PaDi, Shopee Partner, and OLX, as well as marketing strategies through social media such as WhatsApp, Instagram, Facebook, and TikTok. The results show an improvement in participants’ understanding and skills in using digital media, managing business accounts, creating promotional content, and engaging with customers. The training effectively encouraged MSMEs to adapt to technological developments, expand market reach, and strengthen competitiveness in the digital economy.
Hadi, D. F., & Zakiah, K. (2021). STRATEGI DIGITAL MARKETING BAGI UMKM (USAHA MIKRO KECIL DAN MENENGAH) UNTUK BERSAING DI ERA PANDEMI. Competitive, 16(1), 32–41.
Handayani, A. D. (2023). DIGITALISASI UMKM: PENINGKATAN KAPASITAS MELALUI PROGRAM LITERASI DIGITAL. Jurnal Signal, 11(1), 01–140.
Hastuti, P., Nurofik, A., Purnomo, A., Hasibuan, A., Aribowo, H., Faried, A. I., Tasnim, T., Sudarso, A., Soetijono, I. K., Saputra, D. H., & Simarmata, J. (2020). KEWIRAUSAHAAN DAN UMKM. Yayasan Kita Menulis.
Irawan, E. (2023). LITERATURE REVIEW: LITERASI DIGITAL, LITERASI EKONOMI, DAN INOVASI BISNIS MEMPENGARUHI MANAJEMEN STRATEGI PEMASARAN USAHA MIKRO KECIL MENENGAH. EBISMAN: E-Bisnis Manajemen, 1(4), 30–41. https://doi.org/10.59603/ebisman.v1i4.226
Rahayu, S., Al Muhairah, N., & Nazipawati, N. (2021). PEMANFAATAN DIGITAL MARKETING BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH PADA MASA PANDEMI. Jurnal Masyarakat Mandiri, 5(5), 2217–2230.
Somadi, S., Priambodo, B. S., & Okarini, P. R. (2020). EVALUASI KERUSAKAN BARANG DALAM PROSES PENGIRIMAN DENGAN MENGGUNAKAN METODE SEVEN TOOLS. Jurnal INTECH Teknik Industri Universitas Serang Raya, 6(1), 1–11. https://doi.org/10.30656/intech.v6i1.2008