Fanisa Azzahra (1), Arinil Mardhiah Rahmadani (2), Puteri Lamsiah (3), Sukiati Sukiati (4)
The advancement of digital technology has driven economic transformation, including within the MSME sector. However, low digital literacy and limited MSME capacity in rural areas continue to hinder competitiveness. This study was conducted in Mangkai Lama Village, Lima Puluh District, Batu Bara Regency, to analyze the effect of Digitalpreneur Training on MSME marketing performance. The research employed a quantitative associative method with purposive sampling involving 30 respondents. Data were collected using a Likert scale questionnaire (1–5) and analyzed through validity and reliability tests, classical assumption tests, and simple linear regression using SPSS. The findings show that Digitalpreneur Training significantly influences marketing performance, evidenced by a t-value of 8.104 and a significance level of 0.000. The R² value of 0.701 indicates that the training contributes 70.1% to improving MSME marketing performance through the marketplace.
Al-atsari, Z. S. (2025). PENGARUH DIGITAL MARKETING DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN UMKM MELALUI KEUNGGULAN BERSAING. Digital Business and Entrepreneurship Journal, 3(2), 119–134. https://doi.org/10.25134/digibe.v3i2.310
Fauziah, N., Suherman, E., & Anggela, F. P. (2023). IMPLIKASI PROGRAM PELATIHAN UMKM GO DIGITAL TERHADAP PRODUKTIVITAS PENJUALAN UMKM PINDANG DESA CICINDE UTARA, BANYUSARI. Jurnal Ilmiah Wahana Pendidikan, 9(24), 469–481. https://doi.org/10.5281/zenodo.10433929
Ghozali, P. I. (2021). APLIKASI ANALISIS MULTIVARIATE DENGAN PROGRAM IBM SPSS 26. Semarang: Badan Penerbit Undip.
Kusnadi, I. H., Saefullah, A., Rahayu, D. A., Kristianto, W., Tannady, H., Susanto, P. C., … Suyoto, Y. T. (2022). PERAN MOTIVASI EKSTRINSIK DAN PELATIHAN DIGITAL MARKETING DALAM MENINGKATKAN KINERJA PELAKU UMKM DI BELITUNG TIMUR. Jurnal Kewarganegaraan, 6(2). https://doi.org/10.31316/jk.v6i2.4061
Marjukah, A. (2022). PENGARUH PELATIHAN PEMASARAN DIGITAL TERHADAP KINERJA UMKM DI MASA PANDEMI COVID. Jurnal Keuangan dan Bisnis, 20(1), 1–12. https://doi.org/10.32524/jkb.v20i1.316
Purnawan, S. O. (2024). PENGARUH PELATIHAN PEMASARAN DIGITAL DAN PERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN UMKM SIDOARJO. Jurnal Manajemen, 14(1). https://doi.org/10.30656/jm.v14i1.8700
Sugiyono, P. (2013). METODE PENELITIAN KUANTITATIF KUALITATIF R&D. Bandung: ALFABETA.
Sugiyono, P. D. (2023). METODE PENELITIAN KUANTITATIF KUALITATIF DAN R&D. Yogyakarta: ALFABETA.
Wardhana, A. C., Kurniawati, A. D., & Alhakim, R. (2023). ADOPSI PLATFORM MARKETPLACE PADA SISTEM DISTRIBUSI PRODUK PEDESAAN DAN PENINGKATAN KUALITAS PRODUK UMKM DESA MELALUI BUMDESA. Jurnal ABDIMAS Indonesia, 1(3), 176–188. https://doi.org/10.59841/jurai.v1i3.254