Mira Septiani (1), Iketut Edy Mulyana (2)
Micro, Small, and Medium Enterprises (MSMEs) in the hospitality industry such as hotels, villas, bungalows, and others often face challenges in determining effective marketing strategies both offline and online. This community service aims to enhance understanding and knowledge about applying appropriate marketing strategies for non-star hospitality industry. The methods used include socialization, practical marketing strategies, and evaluation. The partners in this activity consist of 15 owners or managers of MSME hospitality industries in Banjar Kelod, Lembongan Village, Nusa Penida District, Klungkung Regency, Bali. This training activity successfully increased partners' knowledge in implementing appropriate marketing strategies and supported partners to have competitiveness in the market.
Jatmiko, N S (2022) STRATEGI PEMASARAN IDEAL DI ERA DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM Jurnal Plakat, 4(2), 253–266 http://e-journalsunmulacid/indexphp/palat
Melinda, C N, & Nidak, K (2021) STRATEGI PEMASARAN UMKM UNTUK BERTAHAN DAN BERKEMBANG DI MASA PANDEMI COVID-19 (STUDI DI DESA TAWANG KECAMATAN WATES KABUPATEN KEDIRI) Competitive, 16(2), 70–79 http://ejurnalpoltekposacid/indexphp/competitive|70
Mulyati, Faesal, M, Marsita, J, Damayanti, E, Kudus, N ‘Aqiilah R A, & Aviani, F (2023) PELATIHAN PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN HOMESTAY DI DESA WISATA EDUKASI CISAAT KABUPATEN SUBANG-JAWA BARAT Sarwahita: Jurnal Pengabdian Kepada Masyarakat, 20, 278–287 https://doiorg/1021009/sarwahita20k4
Padli, & Hehanussa, F A (2020) STRATEGI PEMASARAN UNTUK MENINGKATKAN JUMLAH HUNIAN PADA HOTEL ASTIKA DI KOTA AMBON Hipotesa, 14(2), 1–11
Sarfika, R, Luthan, L, Pratiwi, W, Angraini, E, & Muliantino, M R (2024) PELATIHAN PEMASARAN SEBAGAI UPAYA OPTIMALISASI PROMOSI PRODUK BAGI UMKM BUNCHA JMM (Jurnal Masyarakat Mandiri), 8(6), 6484–6494 https://doiorg/1031764/jmmv8i627466
Sarfika, R, Muliantino, M R, Luthan, L, & Sagitaria, F (2022) PELATIHAN STRATEGI PEMASARAN SEBAGAI UPAYA MENINGKATKAN PENJUALAN UMKM Warta Pengabdian Andalas, 29(4), 497–504 https://doiorg/1025077/jwa294497-5042022
Widadio, N A (2020) HOTEL DI BALI BERSIAP SAMBUT WISATAWAN SEUSAI TERPURUK AKIBAT PANDEMI https://wwwaacomtr/id/nasional/hotel-di-bali-bersiap-sambut-wisatawan-seusai-terpuruk-akibat-pandemi/1912110#