Nurafiah Aswawi (1), Wiwiek Wiyiatuti (2), Irelda Sari Syaranamual (3), Putri Prafika Cahyani (4)
This study aims to examine the application of Islamic business ethics principles in sales practices at Dzaky Kosmetik, a local cosmetics store in Kendari City. This research uses a qualitative descriptive research design to explore how Islamic business ethics are implemented in sales practices. A qualitative approach was deemed suitable as it allows an in-depth understanding of behaviors, values, and perceptions that cannot be quantified but are critical to evaluating ethical practices from an Islamic perspective. Data were collected through observation, interviews, and documentation. The results show that the principles of honesty (?idq) and balance (?adl) are implemented quite well, particularly in price transparency and product authenticity. However, the principles of unity (taw??d), free will (ikhtiy?r), and responsibility (am?nah) have not been implemented thoroughly. The lack of consumer education and the absence of a structured complaint mechanism are important weaknesses. This study concludes that a deeper internalization of Islamic values is needed to maintain ethical consistency and strengthen consumer trust in the business sector.
Alir, Ahmad. (2005). TEKNIK PENGUMPULAN DAN SUMBER DATA PENELITIAN KUALITATIF. Surabaya: Graha Ilmu.
Amiruddin. (2018). METODOLOGI PENELITIAN KUALITATIF. Yogyakarta: Deepublish.
Anggito, Albi, & Setiawan, Johan. (2018). METODOLOGI PENELITIAN KUALITATIF. Bandung: CV Jejak.
Bertens, K. (1993). ETIKA. Jakarta: Gramedia Pustaka Utama.
Creswell, John W. (2002). EDUCATIONAL RESEARCH: PLANNING, CONDUCTING, AND EVALUATING QUANTITATIVE AND QUALITATIVE RESEARCH. New Jersey: Merrill Prentice Hall.
Haedar, Ahmad. (2019). INTEGRASI ETIKA DALAM PRAKTIK BISNIS UMKM MUSLIM. Jurnal Ekonomi Syariah, 7(2), 122–134.
Koni, Ahmad. (2017). ETIKA BISNIS ISLAM: KONSEP DAN PRAKTIKNYA DALAM KEGIATAN EKONOMI. Jakarta: Rajawali Pers.
Priharsari, Dwi, & Indah, Rizka. (2021). TEKNIK CODING DALAM PENELITIAN KUALITATIF. Jurnal Metodologi Penelitian, 5(2), 98–107.
Rahardjo, Totok. (2011). PENTINGNYA KEABSAHAN DATA DALAM PENELITIAN KUALITATIF. Jurnal Ilmu Sosial, 8(1), 12–23.
Rosyida, Arina. (2020). ANALISIS ETIKA BISNIS ISLAM DALAM JUAL BELI KOSMETIK DI TOKO CLAREIZA ONLINE SHOP KABUPATEN NGAWI. Skripsi. IAIN Ponorogo.
Sujarweni, Vina Winarni. (2014). METODE PENELITIAN: LENGKAP, PRAKTIS DAN MUDAH DIPAHAMI. Yogyakarta: Pustaka Baru Press.
Suryani, Rini. (2019). TINJAUAN ETIKA BISNIS ISLAM TERHADAP JUAL BELI KOSMETIK RD CV ARNI DI COSME BEAUTY KECAMATAN KEBONSARI KABUPATEN MADIUN. Skripsi. IAIN Ponorogo.
Yusanto, M. & Wijayakusuma, A. (2002). ETIKA BISNIS ISLAM. Jakarta: Gema Insani.