Supriadi Supriadi (1), Nala Octaviansyah (2), Sumiyati Sumiyati (3)
Social media is classified as new media in the mass media group. The purpose of the study was to determine the role of the @Vmuliana account in fulfilling job information needs. The research method is a descriptive survey method with a quantitative approach. The sampling technique used simple random sampling. The results showed (1) the Tiktok @Vmuliana account as media has a big role in fulfilling user information needs. (2) @Vmuliana account can function as an information media according to the needs of the audience, so that users feel satisfied after using @Vmuliana account. (3) Socio-psychological factors (seeking job information) encourage followers to use the @Vmuliana account as a medium for information about job vacancies. (3) The information in the @Vmuliana content is considered varied and easy for followers to understand. (4) The credibility of the information is based on Vina Muliana's work experience which is explained in detail and structured. (5). Interest in information is shown by positive feedback from followers, comments, likes, shares, and many reposts. This shows that followers like the content as an addition to job knowledge.
Al-Rawi A, (2020), USES AND GRATIFICATIONS OF TIKTOK: AN EXPLORATORY STUDY, Jurnal Social Media and Society.
Andipate, A. A. (2015). PARADIGMA BARU PUBLIC RELATIONS: TEORI, STRATEGI, DAN, RISET. Pustaka Indonesia Jakarta.
Cahyono, A. (2019). MENCIPTAKAN SEBUAH KEKUATAN KOMUNIKASI EFEKTIF: UNGGUL BERKOMUNIKASI. Uwais Inspirasi Indonesia.
Cangara, H. (2016). PENGANTAR ILMU KOMUNIKASI. Rajagrafindo Persada.
Effendi, Onong Uchyana (2007), ILMU, TEORI DAN FILSAFAT KOMUNIKASI, Citra Aditya Bakti, Bandung.
Hastuti, dan Nugroho Y, (2022), PENGARUH TIKTOK TERHADAP PERILAKU SOSIAL REMAJA: PERSPEKTIF USES AND GRATIFICATIONS, Jurnal Psikologi.
Koesomowidjojo, S. R. M. I. (2021). DASAR- DASAR KOMUNIKASI. Bhuana Ilmu Popular.
Littlejohn, Stephen W dkk (2011) THEORIES OF HUMAN COMMUNICATION, Waveland Press, Inc, Illinois.
McQuail, Denis (2011), TEORI KOMUNIKASI MASSA, TERJEMAH PUTRI EVA IZZATI, Salemba Humanika, Jakarta
Mulyana, Deddy (2012). KOMUNIKASI MASSA.
Nugroho, R.F., dan Widyastuti A, (2020), PENGGUNAN TIKTOK SEBAGAI MEDIA HIBURAN: STUDI KASUS MAHASISWA, Jurnal Ilmu Komunikasi, Vol.14, No.2. Widjaya Padjajaran, Bandung.
Qomariyah, N. (2023, September 12). PROFIL VINA MULIANA DAN PERJALANAN KARIERNYA HINGGA SEKARANG. Tempo.https://seleb. tempo.co/read/1771269/profil-vina-muliana-dan-perjalanan-kariernya-hingga-sekarang.
Rakhmat, Jalaluddin, (2021), PSIKOLOGI KOMUNIKASI, Edisi Revisi, Simbiosa, Bandung.
Severin dan Tankard, (2007), TEORI KOMUNIKASI, SEJARAH, METODE, DAN TERAPAN DALAM MEDIA MASSA, Terjemah Sugeng Hariyanto, Edisi Kelima, Prenada Media, Jakarta.
Velix. (2023). SEJARAH AWAL KEMUNCULAN TIKTOK DAN PERKEMBANGANNYA. Katadata.com.
Wardani, N. P. V. S., Yohanes, Y. T. S., & Fathullah, A. D. T. (2023). PENGARUH KONTEN TIKTOK DR. YESSICA TANIA (@DR.ZIEE) TERHADAP TINGKAT PENGETAHUAN REMAJA MENGENAI KESEHATAN KULIT WAJAH. Jurnal Ilmiah Mahasiswa Komunikasi Universitas Mataram, 4(2), 18–25.
Zhang Y dan Wang J, (2022), USER’S MITIVATIONS, AND GRATIFICATIONS, JURNAL CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING, Vol.23, N0.10. https://katadata.co.id/ekonopedia/profil/6404 f5c3ce775/sejarah-tiktok-dari-aplikasi-negeri-panda-hingga-mendunia?utm_so urce=chatgpt.com, pukul 9.30.