Aprillia Zairiva (1), Uray Ndaru Mustika (2), Fanny Febriyanti (3), Reza Atikasari (4), Rahma Wulandari (5), Indah Kurnia Sari (6)
This community service activity aims to empower the community of Dusun Kenanga, West Kalimantan, through the utilization of cassava as a local commodity. The program is designed to increase the economic value of cassava through processing, branding, partnership, and digital literacy for the younger generation. The method used is a combination of Social Mapping, Participatory Action Research (PAR), and Asset-Based Community Development (ABCD) with a participatory approach. The activity stages include preparation, community education, production, branding, partnership, and digital training. The results show that this program successfully produced cassava chips, documented standard recipes, created product identity, established business partnerships, and trained students in digital marketing. This activity proves that local commodities can be processed into value-added products through an integrated and sustainable approach.
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