Rohit Imamul Mottaqin (1), Hery Pudjopartyono (2)
The growing use of the internet and social media in Indonesia has encouraged local businesses, including used-car showrooms, to utilize Instagram as a digital promotion medium. Jati Subur Mobil Showroom in Surabaya has used Instagram, yet its visual content management remained suboptimal, marked by inconsistent photos, an unorganized feed layout, and captions limited to basic information. This community service activity aims to assist the partner in optimizing Instagram visual content to increase the promotional attractiveness of used-car products. The method applied was descriptive qualitative mentoring through the stages of observation, problem identification, content planning, implementation, social media management mentoring, monitoring, and evaluation from February to May 2026. The results show that the showroom's Instagram display became neater, more consistent, and more professional, with more informative captions and a more regular posting schedule. The activity is concluded to have strengthened the partner's understanding of visual communication, content consistency, and product information management in sustainable digital promotion.
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