Isna Mawaddah (1), Hasfie Fauzan (2), Dwi Novita (3), T. Muhammad Farhan Abdillah (4), Syafruddin Syam (5)
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the national economy, yet they often face challenges due to limited resources and traditional marketing strategies. This study aims to describe the development efforts for MSMEs in Bukit Mas Village, specifically focusing on Warung Ibu Sumiati, through the utilization of digital technology and the strengthening of visual identity. The methods employed in this community service program include field observation, needs identification, branding design (logos and banners), location registration on Google Maps via the Google Business Profile feature, as well as training and mentoring for the business owner. The results of the activity indicate that the implementation of a professional visual identity is able to enhance the business image and brand awareness among the community. Furthermore, the use of Google Maps and WhatsApp proved effective in increasing business visibility and accessibility, making it easier for new customers to find the location and place orders. Overall, this program confirms that simple, low-cost, and applicable digitalization strategies can serve as a primary foundation for MSMEs to enhance their competitiveness in the digital era.
Batubara, C., Safitri, D., Sari, D. P., & Luthfiah, H. T. (2023). STRATEGI PENGEMBANGAN IDENTITAS VISUAL UMKM MELALUI PEMBUATAN LOGO: STUDI KASUS PADA PROGRAM KULIAH KERJA NYATA (KKN) DI DESA ARAS. 3(2), 420–427. https://doi.org/10.31004/jh.v3i2.265
Buci Morisson, A. A. H. S. F. (2025). DIGITALISASI UMKM SEBAGAI STRATEGI MENINGKATKAN DAYA SAING DI ERA EKONOMI DIGITAL. 18(1), 289–299. https://doi.org/10.51903/e-bisnis.v18i1.2215
Hadinugroho, B., Firdaus, B. R., & Universitas Sebelas Maret. (2023). PEMBERDAYAAN UMKM DIGITAL TINGKAT DESA: PENGABDIAN KKN MELALUI PENDAMPINGAN DIGITALISASI UMKM DI DESA GAUM, TASIKMADU, KARANGANYAR. 1(4). https://doi.org/10.59024/jumek.v1i4.217
Himla, F., Pasaribu, R., Hansyah, S., Zai, D., Zahra, P., Jaelani, A., & Zulfria, I. (2024). DIGITALISASI UMKM MELALUI PEMETAAN LOKASI DI GOOGLE MAPS: UPAYA PENINGKATAN AKSESIBILITAS PASAR DALAM PROGRAM KKN DI DESA TIMBANG LAWAN, DUSUN VIII. 3. https://doi.org/10.55606/jpmi.v3i3.6300
Hutagaol, A., Belcha, D., Damanik, N., Rachel, J., Saragih, S., Wijaya, F., Sihol, R., Sitompul, M., Sugara, W. H., & Pratama, L. S. (2024). ANALISIS PENGARUH DIGITALISASI TERHADAP UMKM DI KOTA MEDAN. 6(3). https://doi.org/10.36985/kgvmq881
Kader, M. A., Prawiranegara, B., Ananda, R., Setiawan, P., Shelyanti, A., & Pratama, M. B. Y. (2024). DIGITALISASI UMKM MELALUI LITERASI DIGITAL DAN DIGITAL MARKETING DALAM MENINGKATKAN KUALITAS PRODUK DAN VOLUME PENJUALAN. 349–362. https://doi.org/10.47134/comdev.v5i2.242
Nugroho, N. M., Tandirerung, U. R., Oktoviano, M., Sundari, S., & Pakpahan, M. (2025). PENERAPAN STRATEGI BRANDING PADA UMKM LOKAL SEBAGAI UPAYA MENINGKATKAN NILAI TAMBAH PRODUK. 4(2), 5364–5367. https://doi.org/10.31004/riggs.v4i2.1429
Rahmawati, R. D., Nikmah, R. M., & Naasyiroh, R. I. (2025). PENGUATAN IDENTITAS DAN AKSESIBILITAS UMKM MELALUI DIGITALISASI LOKASI USAHA DI GOOGLE MAPS SEBAGAI STRATEGI DIGITAL DALAM MENINGKATKAN JANGKAUAN KONSUMEN. 3(1), 147–153. https://doi.org/10.30762/welfare.v3i1.2177
Ramadhan, T. D., Prabowo, F. A., Lasmaria, F., Butar, B., Fahira, N., & Putri, K. (2025). PENINGKATAN DAYA SAING UMKM WAROENG GARAZIE MELALUI PENDAMPINGAN PROMOSI VISUAL DAN ANALISIS STUDI KELAYAKAN USAHA. 2(4), 2584–2588. https://doi.org/10.62379/jebd.v2i4.2801
Wayan, N., Mutiara, A., Hasany, T. D., & Cahyaningrum, D. (2025). DIGITAL MARKETING TRANSFORMATION MENTORING FOR MSMES TO ENHANCE COMPETITIVENESS: A CASE STUDY OF LUXOLLA COSMETIC STORE / PENDAMPINGAN UMKM DALAM TRANSFORMASI DIGITAL MARKETING UNTUK MENINGKATKAN DAYA SAING: STUDI PADA TOKO KOSMETIK LUXOLLA. 9(2), 66–76. https://doi.org/10.25170/mitra.v9i2.7184