AZIS MUTHALIB, Dzulfikri. PENGARUH USER-GENERATED CONTENT DAN SOCIAL MEDIA ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA JURUSAN MANAJEMEN FEB UHO. HYPOTHESIS : Multidisciplinary Journal Of Social Sciences, [S. l.], v. 5, n. 01, p. 274–287, 2026. DOI: 10.62668/hypothesis.v5i01.2661. Disponível em: https://azramedia-indonesia.azramediaindonesia.com/index.php/hypothesis/article/view/2661. Acesso em: 10 nov. 2026.