Citra Dwi Indriani (1), Ika Korika Swasti (2)
This study aims to describe the optimization of interns' roles through digital content management to support marketing strategies at CV Astuti Sarana Kreasi (Kemaiu). This study employed a descriptive qualitative approach using participatory observation methods. Data were collected through direct observation during the internship period, supported by documentation in the form of activity photographs, social media screenshots, and other supporting data. The results showed that interns played a role in digital content management through planning, producing, and evaluating content on TikTok and Instagram platforms. These activities helped the company overcome several problems in social media management, including the lack of content planning, discontinued content production, and limited understanding of platform policies. Furthermore, more structured digital content management improved publication consistency, reactivated the company's social media accounts, and supported the effectiveness of Kemaiu's digital marketing strategy.
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