Retha Divi Narinta (1), Alfiandi Imam Mawardi (2)
This study examines how e-recruitment and social media affect job application intention within Generation Z at PT Victory International Futures, Ciputra World Branch. PT Victory International Futures is a service company focusing on investment, forex, indices, and commodities, which has demonstrated that electronic recruitment through its website and social media platforms such as TikTok has successfully attracted young candidates and resulting in increased job application volumes. However, quantitative measurement is essential to determine the magnitude of these effects amid fierce competition in the financial industry. The quantitative approach utilized Google Forms for data collection from 96 respondents selected via Slovin's formula from @victory_ciputraworld TikTok followers. Statistical analysis utilized SEM-PLS software. Results demonstrate that e-recruitment and social media significantly and positively impact job application intention among Generation Z at PT Victory International Futures.
Afifah, F., & Harto, B. (2024). STRATEGI REKRUTMEN DIGITAL UNTUK MEMAHAMI PERAN PLATFORM ONLINE DALAM MENCARI DAN MENARIK TALENTA DIGITAL. Jurnal Review Pendidikan Dan Pengajaran, 7(2), 3270–3278.
Ariani, M., & Zulhawati. (2024). DIGITAL TRANSFORMATION IN THE RECRUITMENT PROCESS: REVEALING GEN Z’S INTEREST IN CAREER OPPORTUNITIES. International Journal of Research in Business and Social Science, 13(9), 43–53. https://doi.org/10.20525/ijrbs.v13i9.3804
Armaya, A. A., Yasmin, A. S., & Agustina, D. (2023). PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PENGEMBANGAN KOMUNITAS VIRTUAL. Madani: Jurnal Ilmiah Multidisiplin, 1(11). https://doi.org/10.5281/zenodo.10393672
Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). THE THEORY OF PLANNED BEHAVIOR: SELECTED RECENT ADVANCES AND APPLICATIONS. Europe’s Journal of Psychology, 16(3), 352–356. https://doi.org/10.5964/ejop.v16i3.3107
Cahyo, I. N., & Waskito, J. (2023). PENGARUH E-RECRUITMENT, REPUTASI PERUSAHAAN, DAN PERSEPSI PENCARI PEKERJAAN TERHADAP MINAT MELAMAR KERJA. Infotech: Jurnal Informatika & Teknologi, 4(2), 157–167. https://doi.org/10.37373/infotech.v4i2.558
Geofanny, R. (2023). EMPLOYER BRANDING AND E-RECRUITMENT AGAINST INTEREST IN APPLYING FOR GENERATION Z JOBS. Psikostudia Jurnal Psikologi, 12(1), 146–154. https://doi.org/10.30872/psikostudia.v12i1
Hardiansyah, R., Danial, D. M., & Nurmala, R. (2023). THE EFFECTIVENESS OF E-RECRUITMENT AND SOCIAL MEDIA IN INCREASING THE INTEREST OF GENERATION Z JOB APPLICANTS. Costing: Journal of Economic, Business and Accounting, 7(1).
Hidayat, D. S. (2025). THE ROLE OF SOCIAL MEDIA IN EMPLOYEE RECRUITMENT AND SELECTION. Jurnal Ilmiah WUNY, 7(2). https://doi.org/10.21831/jwuny.v6i1.79993
Hosain, S., & Liu, P. (2020). THE IMPACT OF SOCIAL MEDIA RECRUITMENT ON JOB CANDIDATES’ PERCEPTIONS. Postmodern Openings, 11(1), 20–41. https://doi.org/10.18662/po/106
Jayabalan, N., Makhbul, Z. K. M., Siang, J. M. L. D., Radzi, N. A. B. H. A., & Anuar, M. A. B. (2019). E-RECRUITMENT TECHNOLOGY ADOPTION AMONG GENERATION Z JOB SEEKERS. International Journal of Engineering and Advanced Technology, 9(2), 1880–1888. https://doi.org/10.35940/ijeat.B3065.129219
Jenny Ananda, P., & Santosa, A. (2024). PENGARUH E-RECRUITMENT, MEDIA SOSIAL, DAN EMPLOYER BRANDING TERHADAP MINAT GENERASI Z UNTUK MELAMAR PEKERJAAN. Journal of Business and Halal Industry, 1(3), 1–16.
Minh Ha, N., & Vinh Luan, N. (2018). THE EFFECT OF EMPLOYERS’ ATTRACTION AND SOCIAL MEDIA ON JOB APPLICATION ATTENTION. International Journal of Business and Society, 19(2), 473–491.
Nawazkhan, M., Fawziya, A.-Q., & Ahlam, A. H. (2022). INFLUENCE OF SOCIAL MEDIA IN THE DISSEMINATION OF EMPLOYMENT OPPORTUNITIES IN SULTANATE OF OMAN. European Journal of Business and Management Research, 7(1), 287–291. https://doi.org/10.24018/ejbmr.2022.7.1.1239
Rainer, P. (2025, December 7). SENSUS BPS: SAAT INI INDONESIA DIDOMINASI OLEH GEN Z. GoodStats.
Rani, I. H., Jalih, J. H., & Widyowati, L. A. (2022). GENERATION Z’S INTENTION TO APPLY: AN APPROACH TO JOB PREFERENCES AND SOCIAL MEDIA USAGE. JPBM: Jurnal Pendidikan Bisnis Dan Manajemen, 8(3), 168. https://doi.org/10.17977/um003v8i32022p168
Septiani, A. D., Novianti, D., & Julianty, S. N. (2024). PENGGUNAAN REKRUTMEN DAN SELEKSI ONLINE DALAM MENGELOLA SDM DI ERA DIGITAL 4.0. Paraduta: Jurnal Ekonomi Dan Ilmu-Ilmu Sosial, 2(2).
Shalahuddin, S., Sari, M. F., & Hidayat, N. (2022). PERAN KOMPENSASI DAN E-RECRUITMENT TERHADAP MINAT MELAMAR PEKERJAAN. At-Tadbir: Jurnal Ilmiah Manajemen, 6(1), 66. https://doi.org/10.31602/atd.v6i1.6088
Siddik, A. S. A., Soewignyo, T., & Mandagi, D. W. (2024). CLICK, CONNECT, RECRUIT: A SYSTEMATIC REVIEW OF THE ROLE OF SOCIAL MEDIA IN EMPLOYEE RECRUITMENT. Jurnal Informatika Ekonomi Bisnis, 344–349. https://doi.org/10.37034/infeb.v6i2.869
Sugiyono. (2013). METODE PENELITIAN KUANTITATIF, KUALITATIF DAN R&D. Alfabeta.
Vieira, J., & Gomes, C. (2024). TALENT MANAGEMENT AND GENERATION Z: A SYSTEMATIC LITERATURE REVIEW THROUGH THE LENS OF EMPLOYER BRANDING. Administrative Sciences, 14. https://doi.org/10.3390/admsci
Zuniananta, L. E. (2021). PENGGUNAAN MEDIA SOSIAL SEBAGAI MEDIA KOMUNIKASI INFORMASI DI PERPUSTAKAAN. Jurnal Ilmu Perpustakaan, 10.