Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM
Login


ECOTECHNOPRENEUR : Journal Economics, Technology And Entrepreneur

 Submit manuscript

DINAMIKA IMPULSE BUYING DI MR.DIY CITIMART BITUNG: PERAN STORE ATMOSPHERE DAN HEDONIC SHOPPING VALUE DALAM MEMBENTUK KEPUTUSAN PEMBELIAN PELANGGAN

Vol. 4 No. 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR:
DOI : https://doi.org/10.62668/ecotechnopreneur.v4i02.1570
Published : Jun 30, 2025

Stephanie Mervin Tooy (1), Agus Supandi Soegoto (2), Oktaviani Ramenusa (3), Yefta Salindeho (4)

(1) Sekolah Tinggi Bisnis dan Manajemen Dua Saudara, Indonesia
(2) Universitas Sam Ratulangi, Indonesia
(3) Sekolah Tinggi Bisnis dan Manajemen Dua Saudara, Indonesia
(4) Sekolah Tinggi Bisnis dan Manajemen Dua Saudara, Indonesia
Fulltext View | Download

Abstract:

The purpose of this study is to investigate how hedonic shopping value and store atmosphere affect impulsive buying behavior among MR.DIY Citimart customers in Bitung. Impulse buying refers to rush, unplanned purchases that are driven by environmental cues, like a store's atmosphere, and the emotional benefits of shopping. Total of 99 respondents were given questionnaires as part of this study's quantitative descriptive methodology. The findings demonstrate that hedonic shopping value and store atmosphere both have a major impact on impulsive purchases. In particular, hedonic shopping value contributes 8.7% and store atmosphere increases impulse buying by 26.2%. The study emphasizes how crucial it is to create a fun retail space and provide a pleasurable shopping experience in order to encourage impulsive purchases. Retailers can use these findings to improve customer engagement and sales by refining their strategies.

References

Anggraini, I. D., & Sulistyowati, R. (2020). PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE. Jurnal Pendidikan Tata Niaga (Jptn), 660-666.

Ariyanto, M., & Pratiwi, W. (2019). ANALISIS STORE ATMOSPHERE DALAM MINAT BELI KONSUMEN. Ikraith-Ekonomika, 1-10.

Asrinta, P. S. (2018). THE INFLUENCE OF SALES PROMOTION AND STORE ATMOSPHERE TOWARDS IMPULSE BUYING WITH SHOPPING EMOTION AS INTERVENING VARIABLE. Journal of Research in Management, 1(2). https://doi.org/10.32424/jorim.v1i2.27

Babin, B. J., Darden, W. R., & Griffin, M. (1994). WORK AND/OR FUN: MEASURING HEDONIC AND UTILITARIAN SHOPPING VALUE. Journal of Consumer Research.

Beatty, S. E., & Ferrell, M. E. (1998). IMPULSE BUYING: MODELING ITS PRECURSORS. Journal of Retailing.

Calhyono, K. E. (2019). PENGALRUH HEDONIC VALLUE DALN UTILITALRIALN VALLUE TERHALDALP. Ballalnce Vol. Xvii No. 2, 161-178.

Ceicdaltal. (2024, 2 29). INDONESIAL PERTUMBUHALN PENJUALLALN RITEL. Dialmbil Kemballi Dalri Www.Ceicdaltal.Com: Https://Www.Ceicdaltal.Com/Id/Indicaltor /In donesial/Retalil-Salles-Growth

Desilsaln Talnsallal, T. M. (2019). PENGALRUH STORE ALTMOSPHERE TERHALDALP KEPUTUSALN PEMBELIALN DI GRALMEDIAL MALNALDO. Jurnall ALdministralsi Bisnis, 20-27.

Dialnal, R., & Balhgie, W. (2020). PENGALRUH STORE ALTMOSPHERE DALN LOKALSI TERHALDALP MINALT BELI DI SERBAL ALDAL TEKENGON. Jurnall Kebalngsalaln, 32-40.

Fitrialni, D. (2018). PENGALRUH HEDONIC SHOPPING VALLUE DALN STORE ALTMOSPHERE TERHALDALP IMPULSIVE BUYING PALDAL KONSUMEN CALRREFOUR DI PONTIALNALK. CCIT Journall, 11(1), 26-37. https://doi.org/10.33050/ccit.v11i1.556

Halnalfi, R. (2019). PENGALRUH STORE ALTMOSPHERE, HEDONIC SHOPPING, DALN PROMOSI TERHALDALP IMPULSIVE BUYING. JURNALL EKOMALKS : Jurnall Ilmu Ekonomi, Malnaljemen, Daln ALkuntalnsi, 8(2), 87-96. https://doi.org/10.33319/jeko.v8i2.41

Herlinal, D. W. (2022). MENALKALR KECENDERUNGALN PERILALKU IMPULSE BUYING BELALNJAL ONLINE. Formosal Journall Of Multidisciplinalry Resealrch (Fjmr), 481-492.

Hidalyalh, N., & Malrlenal, N. (2021). THE EFFECT OF HEDONIC SHOPPING VALLUE ALND ALTMOSPHERE STORE ON IMPULSE BUYING WITH POSITIVE EMOTION ALS INTERVENING VALRIALBLES ON KETOS CONSUMERS (KEDIRI TOWN SQUALRE). Enrichment: Journall Of Malnalgement, 219-228.

Ikal, N., Fitriyalh, Z., & Dewi, N. C. (2020). IMPULSE BUYING DI E-COMMERCE SHOPEE. Dinalmikal ALdministralsi: Jurnall Ilmu ALdministralsi Daln Malnaljemen, 57-63.

Kallijalgal, B. alnd Ekalwalti, AL. D. (2024). BETWEEN INTERNALTIONALL COFFEE CHALIN ALND INDONESIAL LOCALL COFFEE CHALIN: THE DIFFERENCES ON DRIVING FALCTORS FOR CUSTOMER SALTISFALCTION ALND LOYALLTY. Calkralwallal Repositori IMWI, 7(02), 3313-3323. https://doi.org/10.52851/calkralwallal.v7i02.643

Kalrtalwinaltal, S. R. (2021). PENGALRUH HEDONIC SHOPPING MOTIVALTION, SELF ESTEEM DALN STORE ENVIRONMENT TERHALDALP IMPULSE BUYING PALDAL KONSUMEN MINISO DI SURALBALYAL. ALgoral, 50-63.

Kotler, P. (1973). ALTMOSPHERICS ALS AL MALRKETING TOOL. Journall of Retaliling.

Lestalri, AL. T. alnd Palndjalitaln, D. R. H. (2022). PENGALRUH SALLES PROMOTION DALN STORE ALTMOSPHERE TERHALDALP IMPULSE BUYING (STUDI PALDAL KONSUMEN CHALNDRAL SUPER STORE DI BALNDALR LALMPUNG). REVENUE: Jurnall Malnaljemen Bisnis Islalm, 3(2), 169-184. https://doi.org/10.24042/revenue.v3i2.13609

Malriyalnal, M., Djalwoto, D., & Suhermin, S. (2023). THE INFLUENCE OF HEDONIC SHOPPING MOTIVALTION ALND SHOPPING LIFESTYLE ON IMPULSE BUYING THROUGH POSITIVE EMOTION IN E-COMMERCE. Malnaljemen Daln Bisnis, 22(2), 25. https://doi.org/10.24123/jmb.v22i2.691

Mr.Diy. (2023). MSEMUAL URUSALN, SEMUAL KETEMU DISINI” KOMITMEN MR.DIY UNTUK JUTALALN KELUALRGAL DI SELURUH INDONESIAL. Dialmbil Kemballi Dalri Www.Mrdiy.Com: Https://Www.Mrdiy.Com/Id/Semual-Urusaln-Semual-Ketemu-Disini-Komitmen-Mrdiy-Untu-Jutalaln-Kelualrgal-Di-Seluruh-Indonesia

Naltallial, D., Ralhmalwalti, R., & Effendi, AL. S. (2022). THE EFFECT OF STORE ALTMOSPHERE ON IMPULSE BUYING ALND POSITIVE EMOTION ALS INTERVENING VALRIALBLES ALT H&ALMP;M SALMALRINDAL STORES. Journall Resealrch of Sociall, Science, Economics, alnd Malnalgement, 1(10). https://doi.org/10.36418/jrssem.v1i10.178

Nielsen. (2020). GLOBALL CONSUMER CONFIDENCE REPORT. Retrieved from https://www.nielsen.com/globall/en/insights/report/2020/globall-consumer-confidence-report

Ningsih, AL., Hurnis, D., & Trialni, M. (2022). REVIEW DIGITALL MALRKETING ALND HEDONIC SHOPPING VALLUE ALFFECT IMPULSIVE BUYING. ALsealn Internaltionall Journall of Business, 1(2), 82-87. https://doi.org/10.54099/alijb.v1i 2.163

Niswi, U. (2019). DIALMBIL KEMBALLI DALRI IDN TIMES: Https://Www.Idntimes. Com/Life/Women/Uswaltunniswi/

Novialsalri, H., Wildalh, S. W., & Siregalr, P. AL. (2023). IMPALCT OF HEDONIC SHOPPING VALLUE ALND SHOPPING LIFESTYLE ON IMPULSIVE BUYING MEDIALTED BY POSITIVE EMOTION ALMONG ONLINE MALRKETPLALCE USERS IN PEKALNBALRU. West Science Interdisciplinalry Studies, 1(10), 965-977. https://doi.org/10.58812/wsis.v1i10.287

Nugroho, Y. (2021). ALNALLISIS HUBUNGALN NILALI HEDONIS & NILALI UTILITA LRIALN TERHALDALP NIALT MEMBELI DENGALN MEDIALSI KEPUALSALN PALDAL KALTEGORI PALKALIALN DI SHOPEE SURALBALYAL. 50-62.

Palralmithal, N. P. I. N., Sulhalini, S., & Salufi, AL. (2022). THE EFFECT OF HEDONIC SHOPPING ALND UTILITALRIALN VALLUES ON IMPULSE BUYING MODERALTED BY GENDER ON THE MALRKETPLALCE. Internaltionall Journall of Multiculturall alnd Multireligious Understalnding, 9(2), 54. https://doi.org/10.18415/ijmmu.v9i2.3322

Praldiyono, R., Sutejal, J., Juju, U., & Puspital, H. D. (2022). BUKU ALJALR MALNALJEMEN PEMALSALRALN. Cv Penal Persaldal.

Pralnggalbalyu , B., & ALndjalrwalti, AL. L. (2022). PENGALRUH HEDONIC SHOPPING MOTIVALTION DALN STORE ALTMSOPHERE TERHALDALP IMPULSIVE BUYING (STUDI PALDAL PENGUNJUNG MINISO TUNJUNGALN PLALZAL). Sibaltik Journall, 951-967.

Praltminingsih, S. AL., Halyalti, N., Sukalndi, P., Ralhmalyalnti, R., Sujali, R. D., & ALkbalr, Y. (2021). THE INFLUENCE OF LIFESTYLE, HEDONIC MOTIVALTION, ALND SALLES PROMOTION ON IMPULSE BUYING. Review Of Internaltionall Geogralphicall Educaltion Online, 705-713.

Purnalmalsalri, L. S., Somalntri , B., & ALgustialni, V. (2021). PENGALRUH SHOPPING LIFESTYLE DALN HEDONIC SHOPPING MOTIVALTION TERHALDALP IMPULSE BUYING PALDAL SHOPPEE.CO.ID (STUDI KALSUS PALDAL MALHALSISWAL KOTAL SUKALBUMI). Calkralwallal, 36-49.

Purwalningsih. (2021). PENGALRUH DISPLALY PRODUCT, STORE ALTMOSPHERE, DALN HEDONIC SHOPPING MOTIVES TERHALDALP IMPULSE BUYING (STUDI PALDAL KONSUMEN TOSERBAL JALDI BALRU KEBUMEN). Jurnall Malnaljemen Pemalsalraln, Stie Putral Balngsal Kebumen.

Ralsyid, C. N. alnd Falridal, L. (2023). THE EFFECT OF PRICE DISCOUNT ALND HEDONIC SHOPPING VALLUE ON IMPULSIVE BUYING ALT TIKTOK SHOP. Jurnall Ilmialh Malnaljemen, Ekonomi, &ALmp; ALkuntalnsi (MEAL), 7(3), 245-257. https://doi.org/10.31955/meal.v7i3.3340

Rinal, Gusteti , Y., & Purwalnto, K. (2023). PENGALRUH STORE ALTMOSPHERE, LOKALSI DALN GALYAL HIDUP TERHALDALP KEPUTUSALN PEMBELIALN DI FORESTHREE COFFEE KALBUPALTEN DHALRMALSRALYAl. Jurnall Bisnis, Malnaljemen Daln Ekonomi, 265-278.

Rulialnsyalh, & Rohalndi, M. M. (2024). PENGALRUH HEDONIC SHOPPING VALLUE DALN SHOPPING LIFESYTLE TERHALDALP IMPULSIVE BUYING PALDAL KONSUMEN SHOPEE. Balndung Conference Series: Business ALnd Malnalgement, 640-648.

Shallehal , W. O., & Halmid, N. (2021). PENGALRUH HEDONIC SHOPPING VALLUE, UTILITALRIALN VALLUE, DALN STORE ALTMOSPHERE TERHALDALP IMPULSE BUYING PALDAL MINNISOU LIPPO PLALZAL KENDALRI. Malnaljeriall, 66-79.

Sucidhal, I. (2019). PENGALRUH FALSHION INVOLVEMENT, SHOPPING LIFESTYLE, HEDONIC SHOPPING VALLUE DALN POSITIVE EMOTION TERHALDALP IMPULSE BUYING PRODUK FALSHION PALDAL PELALNGGALN DUTAL MALLL BALNJALRMALSIN. ALt-Taldbir : Jurnall Ilmialh Malnaljemen, 1-10.

Susalnto, Y. alnd ALminalh, S. (2023). THE INFLUENCE OF HEDONIC SHOPPING MOTIVALTION ALND STORE ALTMOSPHERE ON IMPULSIVE BUYING ALT TRALNSMALRT IN SURALBALYAL CITY. Ealst ALsialn Journall of Multidisciplinalry Resealrch, 2(11), 4415-4424. https://doi.org/10.55927/ealjmr.v 2i11.6663

Surveyalndini, M. (2021). ALNALLISIS FALKTOR-FALKTOR YALNG MEMPENGALRUHI IMPULSE BUYING PALDAL KONSUMEN KALRITAL MUSLIM SQUALRE PURWOKERTO. Ekonomis: Journall Of Economics ALnd Business, 277-281.

Susiwijino. (2022, ALgustus 17). Publikalsi. Dialmbil Kemballi Dalri Kementrialn Koordinaltor Bidalng Perekonomialn Republik Indonesial: Https://Ekon.Go.Id

Talnjung, AL. (2020). PENGALRUH STORE ALTMOSPHERE, LOKALSI DALN PROMOSI TERHALDALP KEPUTUSALN PEMBELIALN. Jurnall Malnaljemen Pelital Balngsal, 1-18.

Talnveer, T., Kalzmi, S. Q., & Ralhmaln, M. u. (2022). DETERMINALNTS OF IMPULSIVE BUYING BEHALVIOR: ALN EMPIRICALL ALNALLYSIS OF CONSUMERS’ PURCHALSE INTENTIONS FOR OFFLINE BEALUTY PRODUCTS. Nurture, 16(2), 75-89. https://doi.org/10.55951/nurture.v16i2.129

Wu, I. L., Chiu, M. L., & Chen, K. W. (2020). DEFINING THE DETERMINALNTS OF ONLINE IMPULSE BUYING THROUGH AL SHOPPING PROCESS OF INTEGRALTING PERCEIVED RISK, EXPECTALTION-CONFIRMALTION MODEL, ALND FLOW THEORY ISSUES. Internaltionall Journall Of Informaltion Malnalgement.

Yalhmini, E. (2019). KECENDERUNGALN IMPULSE BUYING PALDAL MALHALSISWAL DITINJALU DALRI LALTALR BELALKALNG KELUALRGAL (STUDI KALSUS MALHALSISWAL DI LIMAL UNIVERSITALS DI YOGYALKALRTAL). Exero, 41-57.