Okta Andika (1), Yuniarti Anwar (2), Harby R. Wiralaga (3)
This study is entitled The Influence of Product Quality and Price on Purchase Decisions for Scoopy Motorcycles at PT. Daya AnugrahMandiri Baturaja Branch. Based on the results of the research and discussion that have been carried out, the multiple linear regression equation Y = 5.453 + 0.538X1 + 0.170X2 was obtained, and the correlation value (R) of 0.526 is in the interval 0.40-0.599, so the relationship is moderate/sufficient. While the coefficient of determination (r square) is 0.277 or 27.7%. This value shows that the contribution of the influence of the independent variables, namely product quality (X1) and price (X2) simultaneously is 27.7% to the dependent variable, namely, the purchase decision (Y) of Scoopy Motorcycles at PT. Daya AnugrahMandiri Baturaja Branch. The t-test, the level of significance (?) used is 0.05 or 5%. While the value of the degree of magnitude (df) is sought by the formula n-k-1 (0.05df:78-2-1=75=1.992) product quality (X1) is 4.310. So, the t-count value (4.310)> t-table (1.992). So it means that there is a partial influence between product quality (X1) and purchasing decisions (Y). Likewise with the price (X2) of 1.993 and t-table 1.992. So, the t count value (1.993) > t table (1.992) means that the price (X2) has a partial effect on the purchase decision (Y) of Scoopy Motorcycles at PT. Daya AnugrahMandiri Baturaja Branch.
Ariani, D. W. (2003). MANAJEMEN KUALITAS: PENDEKATAN SUMBER DAYA MANUSIA. Yogyakarta: Amara Books.
Gujarati, D. N., & Porter, D. C. (2009). BASIC ECONOMETRICS (5th ed.). New York: McGraw-Hill.
Kotler, P. (2009). MANAJEMEN PEMASARAN (Jilid 1, Edisi ke-13). Jakarta: Erlangga.
Kotler, P. (2012). MARKETING MANAGEMENT (14th ed.). Upper Saddle River, NJ: Pearson Education.
Kotler, P. (2013). PRINSIP-PRINSIP PEMASARAN (Edisi ke-12). Jakarta: Erlangga.
Priyatno, D. (2010). PAHAM ANALISA STATISTIK DATA DENGAN SPSS. Yogyakarta: Mediakom.
Ridwan. (2007). METODE DAN TEKNIK MENYUSUN TESIS. Bandung: Alfabeta.
Sugiyono. (2008). METODE PENELITIAN KUALITATIF, KUANTITATIF DAN R&D. Bandung: Alfabeta.
Sugiyono. (2010). STATISTIKA UNTUK PENELITIAN. Bandung: Alfabeta.
Sugiyono. (2019). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D. Bandung: Alfabeta.
Suharyadi, S., & Priyatno, D. (2010). STATISTIK: TEORI DAN APLIKASI. Jakarta: Salemba Empat.
Sunarto, & Riduwan. (2015). DASAR-DASAR STATISTIK UNTUK PENELITIAN. Bandung: Alfabeta.
Sunyoto, D. (2011). ANALISIS REGRESI DAN UJI HIPOTESIS. Yogyakarta: CAPS (Center for Academic Publishing Service).
Sunyoto, D. (2014). STATISTIK UNTUK PENELITIAN. Yogyakarta: CAPS.
Tjiptono, F. (2008). STRATEGI PEMASARAN (Edisi 2). Yogyakarta: Andi.
Tjiptono, F. (2012). PEMASARAN STRATEGIK. Yogyakarta: Andi.
Tjiptono, F. (2020). MANAJEMEN PEMASARAN. Yogyakarta: Andi.
Wooldridge, J. M. (2016). INTRODUCTORY ECONOMETRICS: A MODERN APPROACH (6th ed.). Boston, MA: Cengage Learning.