Nita Septiani Rachman, & Usman, U. (2026). THE ROLE OF BRAND IMAGE AND ELECTRONIC WORD OF MOUTH IN MEDIATING THE EFFECT OF DIGITAL MARKETING ON PROPERTY PURCHASE DECISIONS. ECOTECHNOPRENEUR : Journal Economics, Technology And Entrepreneur, 5(2), 141–151. https://doi.org/10.62668/ecotechnopreneur.v5i2.2618