Azis Muthalib, D. et al. 2025. THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI. ECOTECHNOPRENEUR : Journal Economics, Technology And Entrepreneur. 4, 01 (Mar. 2025), 18–27. DOI:https://doi.org/10.62668/ecotechnopreneur.v4i01.1452.