CAHYO NUGROHO, Azhar; BUDIARTI, Anindhtya. PENGARUH EKUITAS MEREK DAN INOVASI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI HARGA DI APLIKASI TOKOPEDIA. AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam, [S. l.], v. 2, n. 03, p. 163–181, 2023. DOI: 10.62668/attariiz.v2i03.612. Disponível em: https://azramedia-indonesia.azramediaindonesia.com/index.php/attariiz/article/view/612. Acesso em: 20 apr. 2026.