Nurul Mukhlishah (1), Faizah Mahi (2), Hasnah Hasan (3), Herawaty Herawaty (4), Asjulia Asjulia (5)
This Community Service (PKM) activity aims to improve digital literacy and facilitate the use of communication applications (such as WhatsApp and Facebook) to support group coordination and agricultural product marketing. The method used was a participatory action learning approach through three stages: an initial survey (pre-test), interactive training and simulation, and a final evaluation (post-test). Respondents were 45 people from active farmer groups in the area. The results of the activity showed an increase in average digital literacy and increased use of digital applications for agriculture. The training also encouraged the formation of farmer group WhatsApp groups and product promotion through social media. The conclusion of this activity is that contextual training and intensive mentoring can encourage digital transformation in agriculture, despite challenges such as limited devices and internet connections. Similar interventions are highly recommended for implementation in other agricultural areas.
Aris, M. R., Dwicahyo, A., Jamil, M. S., Daniswar, H. A., Ridho, M. N., Sasongko, Y. banar, & Harris, J. I. (2025). PENDAMPINGAN KELOMPOK TANI “KARYA MANDIRI” DI DESA SUKOREJO PONOROGO MELALUI DIGITALISASI DAN LABELISASI PRODUK PERTANIAN. Journal Of Human And Education (JAHE), 5(2), 320–326. https://doi.org/10.31004/jh.v5i 2.2345
Adi, P., Mulyani, R., Putri, A. N. H., Saputri, C. I., Alfiyah, H., Widyadana, J. R. A., Ma’rifah, K., & Khabibah, L. N. (2023). PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN DIGITAL MARKETING PADA UMKM PRODUK PERTANIAN DI DESA BODAG, MADIUN, JAWA TIMUR. PRIMA: Journal of Community Empowering and Services, 6(2), 126. https://doi.org/10.20961/ prima.v6i2.65249
Alwy, M. A. (2022). MANAJEMEN SUMBER DAYA MANUSIA DI ERA DIGITAL MELALUI LENSA MANAJER SUMBER DAYA MANUSIA GENERASI BERIKUTNYA. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(10), 2265–2276. https://doi.org/10.5444 3/sibatik.v1i10.334
Arifianto, A., Dayat, D., & Widyas, N. (2021). PERAN KOMUNIKASI KELOMPOK TANI TERHADAP TINGKAT ADOPSI PETANI PENGGUNAAN (Effective Microorganisme) EM4 PADA TANAMAN CABAI (Capcisum Annum). Jurnal Kommunity Online, 2(1), 33–46. https://doi.org/10.15408/jko.v2i1.21890
Farahdiba, D. (2020). KONSEP DAN STRATEGI KOMUNIKASI PEMASARAN: PERUBAHAN PERILAKU KONSUMEN MENUJU ERA DISRUPSI. Jurnal Ilmiah Komunikasi Makna, 8(1), 22. https://doi.org/10.30659/jikm.v8i1.7992
Hamidah, E. (2022). PENGARUH KEBERHASILAN PENYULUHAN PERTANIAN DENGAN MENGGUNAKAN ALAT PERAGA (STUDY KASUS DI DESA SUMENGKO KECAMATAN DUDUK SAMPEYAN KABUPATEN GRESIK) THE INFLUENCE OF THE SUCCESS OF AGRICULTURE COUNSELING USING TEACHING AIDS (CASE STUDY IN SUMENGKO VILLAGE) AGRORADIX: Jurnal Ilmu Pertanian, 6(1), 21–29.
Hariyanto, D. (2023). KOMUNIKASI PEMASARAN. Sidoarjo: UMSIDA Press.
Harsoyo, R. (2022). TEORI KEPEMIMPINAN TRANSFORMASIONAL BERNARD M. BASS DAN APLIKASINYA DALAM PENINGKATAN MUTU LEMBAGA PENDIDIKAN ISLAM. Southeast Asian Journal of Islamic Education Management 3(2) 247–262 https://doi.org/10.21154/sajiem.v3i2.112
Hermawan. (2025). BUPATI TAKALAR CANANGKAN WEBSITE DI SELURUH DESA. Detikcom. https://www.detik.com/sulsel/berita/d-7878061/bupati-takal ar-canangkan-website-di-seluruh-desa
Izfanna, D., Szikrul, F., & Farhana, A. (2024). MENINGKATKAN KOMPETENSI DIGITAL WARGA ULUJAMI DI ERA 5.0 MELALUI SOSIALISASI GERAKAN POSITIF BERMEDIA SOSIAL DAN QRIS. Community Development Journal, 5(2), 3009–3017.
Maulida, Y., & Yuris, T. (2021). EFEKTIVITAS KOMUNIKASI PENYULUH PERTANIAN DALAM PROGRAM JARINGAN IRIGASI AIR DANGKAL DI KECAMATAN CEPU, KABUPATEN BLORA. Jurnal Ekonomi Pertanian Dan Agribisnis, 5, 985–997. https://doi.org/10.21776/ub.jepa.2021.005.04.3
Mukhlishah, N., Risal, D., Rahmawati, R., & Hafidah, A. (2022). PENYULUHAN ANALISIS USAHA TANI JAGUNG KELURAHAN SOMBALABELLA, TAKALAR. To Maega?: Jurnal Pengabdian Masyarakat, 5(1), 114. https://doi.org/10.35914/tomaega.v5i1.970
Pratiwi, D., Ellyawati, N., & Permatasari, I. (2022). STRATEGI PEMASARAN DIGITAL PADA USAHA FANNY’S FOOD SAMARINDA TAHUN 2021. Educational Studies: Conference Series, 2(1), 112–124. https://doi.org/10.3087 2/escs.v2i1.1204
Purnama, A. N. (2025). TELKOMSEL DAN PEMKAB TAKALAR JALIN KERJA SAMA STRATEGIS, DORONG DIGITALISASI DAERAH. Go Sulsel. https://gosulsel.com/2025/03/18/telkomsel-dan-pemkab-takalar-jalin-kerja-sama-strategis-dorong-digitalisasi-daerah/
Sujariati, S., Qalbi, N. Q., & Wanci, R. (2023). PEMANFAATAN MEDIA DIGITAL SEBAGAI WUJUD PEMBERDAYAAN MASYARAKAT KABUPATEN TAKALAR; PENERAPAN LITERASI DIGITAL. Tongkonan: Jurnal Pengabdian Masyarakat, 2(2), 86–94.
Sulistiawati, A. (2018). ANALISIS JARINGAN KOMUNIKASI KELOMPOK. CONFERENCE ON DYNAMIC MEDIA, Communications and Culture, 1, 1–35. https://doi.org/10.29244/jskpm.2.2.155-168
Suswadi, S., Irawan, N. C., Prasetyo, A., Mahananto, M., Prasetyowati, K., Daryanti, D., KD, T. S., Suprapti, E., Budiyono, A., Supriyadi, T., & Wiyono, W. (2023). Pelatihan Digital Marketing Untuk Meningkatkan Pengetahuan Dan Keterampilan Pemuda Tani Komoditas Hortikultura. GANESHA: Jurnal Pengabdian Masyarakat, 3(2), 201–209. https://doi.org/10.36728/ganesha.v3i 2.2698
Trisna, N. F. I. E., & Batubara, A. K. (2025). LITERASI DIGITAL MASYARAKAT PEDESAAN (STUDI DI DESA TANAH TINGGI KABUPATEN BATU BARA). Jurnal Alwatzikhoebillah: Kajian Islam, Pendidikan, Ekonomi, Humaniora, 11(2), 455–465.
Vargo, S. L., Akaka, M. A., & Wieland, H. (2020). RETHINKING THE PROCESS OF DIFFUSION IN INNOVATION: A SERVICE-ECOSYSTEMS AND INSTITUTIONAL PERSPECTIVE. Journal of Business Research, 116, 526–534. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.01.038