AZIS MUTHALIB, Dzulfikri. PENGARUH MARKET ORIENTATION, ARTIFICIAL INTELLIGENCE MARKETING ADOPTION, DAN DIGITAL MARKETING CAPABILITY TERHADAP KINERJA PEMASARAN UMKM DI KOTA KENDARI. Jurnal Multidisipliner Kapalamada, [S. l.], v. 5, n. 02, p. 523–537, 2026. DOI: 10.62668/kapalamada.v5i02.2631. Disponível em: https://azramedia-indonesia.azramediaindonesia.com/index.php/Kapalamada/article/view/2631. Acesso em: 25 aug. 2026.