AZIS MUTHALIB, Dzulfikri; JUHARSAH; ASFAHYADIN ALIDDIN, Laode. PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN UMKM DI KOTA KENDARI. JIM : Journal Of International Management, [S. l.], v. 5, n. 01, p. 134–147, 2026. DOI: 10.62668/jim.v5i01.2815. Disponível em: https://azramedia-indonesia.azramediaindonesia.com/index.php/JIM/article/view/2815. Acesso em: 26 aug. 2026.